PERIODUS is Latin for “recurring cycle” and we are going back to the roots to change the stigma of periods. Menstruation has had a negative connotation for far too long. It is a natural process that our bodies go through, and it is necessary for the reproduction of human life. There is nothing about periods that society should have deemed negative or embarrassing. PERIODUS’s period positivity is combating the shame that has been handed down to women from past generations. It is about time that we embrace menstruation. Be proud of your period!

*** This is a fictional brand created for Senior Capstone Project